Tuesday, August 31, 2010

Doublemint Dilemma



Take a look at the container for the Wrigley’s Doublemint gum. Now tell me what flavor the gum is (Doublemint is not a flavor). This is where you can get trapped in China or any other foreign country. You look, see Doublemint gum and toss it into the your basket and take it home. Later that day, just when you least expect it, you grab a piece of gum and start chewing……ugh! What the heck is that taste? It starts out slow but begins to build in intensity as you chew. It’s too late now to do anything about it so you suck it up and try and figure out the flavor. And then (dum, dum, DUMMMMM!); it hits you. This tastes exactly like Lemon Pledge smells. [Now for everyone in my family, we know what Lemon Pledge smells like. If any one of my siblings claims not to know, they are either lying or have some serious repressed memory issues.]. Seriously, it tastes like Lemon pledge. Why? Because it is Lemongrass flavor. (Of course!) Who the heck wants lemongrass gum? The Chinese do (and 1.3 billion of them can’t be wrong).

Now, look at the photo again. You see the blades of grass around where it says 64 (something-something-something). It was clearly indicated on the package, although the other side shows the gum and some mint leaves. You’ve got to be a little more careful about what you pick up without taking a second look. This just reinforces the point. You can’t just trust what you know; you’ve got to take a closer look (unless of course you like the taste of Lemon Pledge).

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